toyota

the skill test:

Create an outdoor brand experience for current and potential Toyota consumers at the Source 360 event in Brooklyn, New York.

the footwork:

AdWater created and produced 3 Toyota activations at the Source 360 event around the idea “In rides since 1937, in rhymes since 1988,” including an interactive photobooth and simulated drive experience.

the results:

Event reach of 10M+