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TOYOTA

SOURCE 360

 

INDUSTRY

Automotive

SERVICES

AdWater produced 3 Toyota activations via Source 360 Event in Brooklyn NY - Aug. 9th - 12th

EVENT REACH

10M+ Reach

THE DIRECTION

Since the festival was about hip hop, we started thinking about Toyota's relationship to the genre and we found that Toyota was mentioned in several rap songs throughout the years beginning in 1937 with MC Lyte.  So we highlighted this fact with our smart wall branding, highlighting lyrics that gave Toyota a brand shout out.

DAY ONE & TWO

Source 360 guests were given the opportunity to take animated gif selfies against a branded Toyota backdrop.  They were emailed to them and posted on a microsite for download and sharing.

DAY THREE

We mapped out Rockwell Place St. for the car activation.  It featured a large 20ft x 20ft LED screen that projected the attendee's animated gifs.

 
 

THE TAKEAWAY

Source 360 guests were given the opportunity to take animated gif selfies that were emailed to them and posted on a microsite for download and sharing.

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